Based on the resulting app icons, can you guess which camera app has the most installs? Golden Camera comes in last with an estimated 10 to 50 thousand installs, Professional HD Camera has an estimated 1 to 5 million installs, both Open Camera and Camera MX have an estimated 10 to 50 million installs, and in first place Candy Camera has an estimated 100 to 500 million installs. Take for example the search result for “camera” in the Google Play store. It is necessary to think about what style of app icon looks attractive to a coupon shopper, sports fan or gamer. Rather, it’s about finding what looks attractive to your target audience. Therefore it’s not just about making a flashy icon that conquers all. With that said, attractive for one person might not be attractive to another person. In the app storeĪs you probably know, the more attractive your app icon is, the more downloads and installs your app will get. They are scalable and can exist in any context: on flyers, websites, business cards, you name it (even in app icons). Think about it this way: logos themselves are free to roam beyond the constraints of an app icon. Yes, of course you could put your product or brand’s logo inside of an app icon if you want, but that doesn’t make your app icon a logo (and for user experience it isn’t likely the best solution). Think of app icons as a small container of a fixed size which holds a “bite-sized” piece of visual information about your application. Leather skeuomorphic app icon by Joekirei for SPM Studios. While a logo identifies and represent a company’s product or brand, an app icon identifies and represents, you guessed it, a company’s (or individual’s) application.
It pretty much does the same thing, right? Well… kind of. That’s a lot of power, and we want you to take full advantage! Therefore we’ve created this convenient guide that contains everything you need to know about designing app icons: Icon by MAM2 for cryptgram.įirst things first, an app icon is not a logo. Increasing downloads, advertising your app’s look/style and communicating your app’s function are only a few tasks an app icon can accomplish.
App icons are small in size but make huge contribution to your app’s success.
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